She expressed her authority in both her seminal single “Paper Thin”-about a philandering boyfriend-and her style in the music video-tracksuit, varsity jacket, sneakers, and turtleneck, with doorknocker earrings swinging as she confronts said boyfriend on the New York subway with his arms around big haired, acrylic wearing women. MC Lyte (aka Lana Michele Moorer) is considered a pioneer in women in hip-hop. The earliest women in hip-hop adopted the swagger and baggy clothes of their male counterparts, not only for protection from harm but to establish their equality on the mic. Because of these harmful stereotypes, women had double the struggle to assert their voices into the conversation and earn respect. The abandonment of cities to housing projects inhabited by African Americans-known as “white flight”-and the crack-cocaine epidemic of America’s inner cities were the backdrop against which hip-hop artists detailed the divestment, crime, and oppression of city life. By the 1980s, these stereotypes and assumptions developed in continued harmful ways, sparked by the Moynihan Report, a government publication released in 1965 that placed the ills of the African American community on its women. Typically tables at festivals range into the hundreds of dollars for a weekend event and flea markets can range from $50 to $100 for space.Black women have historically contended with stereotypes and assumptions about their womanhood and sexuality. It takes a while for a business to get off the ground so you might want to rent some space at a flea market or festival to get added exposure and more sales. You can market yourself by posting in forums where the hip-hop scene is popular, comment on articles on popular musicians and promote your business by passing out business cards and flyers offline too. For this purpose search through magazines, watch popular TV shows and if possible attend trade shows to find the next hottest trend.Įven if you decide to sell via eBay or Amazon, you should develop your own website and Internet presence. It is a good idea to buy in small amounts at first until you discover what sells well for you.įashion and accessories tend to go in trends and it is a good idea to be ahead of the trend if possible. There are wholesalers who will require a federal tax identification number in order to purchase product so research this first and get your ID as soon as possible. You will need to find wholesalers in order to sell hip-hop clothing because you will then place your retail price on top of what you paid for the inventory. This is important especially if you plan on obtaining business loans from banks or other financial institutions. This means, even if you plan on selling online through eBay, or your own website, you need a written business plan in which you include how much you plan to spend on inventory, store furnishings or design and your marketing plan. If you have decided you would like to make business selling hip-hop clothing, here are a few tips to follow to help you get started.Īnytime you plan on selling anything you must create a business plan in order for it to be successful. Hip-Hop started out as rap music and has since expanded to enclose an entire culture including clothing. Hip-Hop culture is phenomenally popular, especially amongst the younger crowd and has been since it was invented in the late 1970s in the Bronx, New York City. How to Sell Wholesale Urban Hip Hop Clothing
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